Real voices from social media and communities,
understood for you

Community Insight Agent (coming soon) — continuously listens to social media and consumer communities, turning massive word-of-mouth into brand, audience and trend insight

Stop scrolling posts by hand — let real word-of-mouth surface its own insight

From manual monitoring to continuous, quantifiable, alert-ready community listening

Traditional buzz / social monitoring
Community Insight Agent
Coverage
Manual scrolling and sampling, limited coverage
Continuously listens to social and communities, covering real voices at scale
Semantic understanding
Keyword matching, many misreads
Semantic understanding of themes and sentiment, reading between the lines
Audience identification
Can't tell who's talking
Identifies audiences and circles, revealing what different groups care about
Trend capture
Learn about hot topics after they pass
Continuously tracks topic trends and momentum, spotting them earlier
Competitor comparison
Only sees your own brand, not rivals
Side-by-side comparison of brand vs competitor buzz and sentiment
Insight output
Weekly reports written by hand
Insight and alerts auto-compiled, traceable to source posts

More than listening — understanding audiences and trends is worth more

From massive word-of-mouth to actionable insight, every point traces back to the source post

Too much to keep up with
Continuous listening covers real voices at scale, no more manual scrolling
Can't read between the lines
Semantic understanding of themes and sentiment, reading real attitudes
Can't tell who's talking
Identifies audiences and circles, revealing each group's focus
Always a step behind hot topics
Topic trend and momentum tracking, spotting signals earlier

You're always the decision-maker

1

Say what to listen for

State in plain words the brands, categories or topics you care about, and set the listening scope

2

You review · you decide

Listening scope, audiences and key topics are presented for your sign-off; you set the direction

3

Take actionable insight

Theme, sentiment, audience and trend insight, ready to use and traceable to source posts

Your community insight team

From listening to insight, a full set of social and community insight capabilities

Full-domain listening
Continuously covers real voices across social media and consumer communities
Details

Continuous collection across social platforms / community word-of-mouth

Semantics & sentiment
Understands topic themes and sentiment
Details

Theme clustering · sentiment analysis · attitude detection

Audiences & circles
Identifies who's speaking and their circle traits
Details

Audience personas · circle identification

Trend capture
Tracks topic trends and momentum
Details

Topic trends · momentum alerts

Brand & competitors
Compares brand vs competitor buzz and sentiment
Details

Buzz / sentiment side-by-side comparison

Insight traceability
Insight traces back to the original posts
Details

Insight ↔ source post, verifiable point by point