Bring the in-store shopping floor online,
run scenario research anytime

A 3D simulation platform — assemble realistic shopping scenes fast from ready-made assets, fuse in surveys, and run low-cost scenario research across time and place

Run real shopping-scenario research without building a set or intercepting shoppers

From on-site to online simulation — scene setup drops from weeks to days, cost from six figures to double digits

Traditional in-store scene testing
3D Simulation Platform
Scene setup
Rent space, build displays, stock real goods — weeks of prep
Drag-and-assemble from the asset library — a store in hours
Cost
Venue / materials / labor — tens of thousands and up
Assets built once and reused — near-zero marginal cost
Time & place limits
Bound by store hours and location
One link, answered anytime anywhere, reaching across cities
Iteration
Every revision means rebuilding the display
Reposition or swap packaging instantly, compare variants side by side
Consumer experience
Left to imagination via images/text
First-person immersive shopping, close to real decisions
Data collection
Survey separated from scene, relying on recall
Survey embedded in the scene, answered in context

More than good-looking — fast, cheap and data-collecting matter more

From assets to scene to survey, move a field study online and run it

Scene setup slow and costly
Asset-library assembly builds scenes in hours
Bound by time and place
One link, answered anytime anywhere
Judging by imagination
First-person immersive shopping
Survey and scene disconnected
Survey embedded in the scene, answered and collected in context

You are always the decision-maker

1

Pick assets, build the scene

Pull shelves / products / panoramas from the library and assemble the store and display you want to test

2

Attach survey, publish

Embed survey questions into the scene and generate a shareable response link

3

Collect data, see results

Consumers shop and answer in first person; behavior and responses are collected directly

See how the platform builds scenes and collects data

From asset library to a simulated store to scenario surveys — the full flow

→ → → →
Asset library Click to enlarge
STEP 1 · Asset library · product models / shelves / 3D panoramas / textures, ready to use

Ready-made assets, use them straight away

Product models, shelf models, props and 3D panoramas are categorized in the library — modeled once, reused across many projects.

Assembly Click to enlarge
STEP 2 · Assembly · assets built into a 3D virtual store, saved to the scene library

Assemble a virtual store by drag-and-drop

Quickly assemble a 3D virtual store from assets; finished scenes are saved to the scene library and reused next time.

Immersive shopping Click to enlarge
STEP 3 · Immersive shopping · consumers stand at the shelf in first person

Shop as if walking the store

In first person, consumers browse at the shelf, step closer and pick up products — with price and packaging detail — close to a real purchase decision.

Scenario survey Click to enlarge
STEP 4 · Scenario survey · pose choice questions right inside the scene

Ask "which do you choose?" inside the scene

Pose choice questions at the moment of shopping — across FMCG / fresh food / ready meals and more — capturing choices in a real context.

Fused research Click to enlarge
STEP 5 · Fused research · 3D showroom + survey panel, low-cost data across time and place

Scene and survey become one

Beyond shelves, 3D showrooms and stands can be built too; the survey sits alongside the scene, collecting data across cities and time slots at low cost.

Above are real platform screens and sample work · swipe or click a tab to switch, click the image to enlarge

A full 3D scenario-research capability

From asset library and scene building to survey fusion — end to end

Asset library
Product models / shelves / 3D panoramas / textures, categorized and ready to use
Details

3D product models · shelf models · 3D object spins · 3D panoramas · textures

Assembly building
Drag-and-assemble assets into 3D simulated shopping scenes fast
Details

Modular assembly · shelf/display configuration · ready in hours

3D scene library
Finished scenes like 3D virtual stores and showrooms saved for reuse
Details

3D virtual stores · 3D showrooms · scene-template reuse

Immersive shopping
First-person consumer shopping, close to real decisions
Details

First-person roaming · picking up products · price/packaging detail

Survey fusion
Survey questions embedded into the 3D scene, answered in context
Details

In-scene choice questions · fused with the survey platform · behavior + responses collected

Low-cost across time & place
One link, answered anytime anywhere, at very low cost
Details

No on-site build · cross-city reach · reusable assets

Scenario Simulation Platform — Scenario Simulation Platform  •  Powered by MatrixGorilla