Turn the consumer's voice
into insight you can pitch the next day

CoCreation Pro · Qualitative Research Agent — upload transcripts or launch digital-human interviews, and mid-conversation get insight · personas · selling points · reports

Real-time creative sparks, deep insight elevated instantly

Make everyone's ideas visible at any moment

Traditional qualitative research
CoCreation Pro
Delivery cycle
2–3 weeks rushing a report
A first draft in about an hour
Learning curve
Learn specialist tools and jargon first
Just start talking — plain language throughout
Analysis consistency
Manual coding, subjective and hard to reproduce
Consistent coding standards, reproducible
Basis for conclusions
Have to dig through recordings when questioned
Every insight points back to the respondent's own words
From insight to action
Report delivered, execution left to you
Straight to personas / selling points / visual creative concepts
Concept validation
Schedule another round of research, weeks again
Concept testing decides instantly: advance / refine / kill
Project accumulation
Past projects scattered, hard to track
A project ledger for longitudinal comparison across waves

More than agile — instant insight and shared understanding are more precious

From raw conversation to visual creative, every step is validated, auditable and traceable

Transcripts piling up
On upload it auto-summarizes each one, codes and derives themes
"Where did this conclusion come from?"
Every insight points back to the respondent's own words, standing up to scrutiny
Worried conclusions are "made up"
Triangulation + counter-examples + verbatim quotes
Insight hard to act on
Auto-generates insight & opportunity → visual creative concepts

You're always the decision-maker

1

Explain it · or upload

Say what you want in plain words, or drop in transcripts / launch a digital-human interview to collect

2

You review · you decide

It pauses at key points for your review; spending steps never run without your go-ahead

3

Take pitch-ready deliverables

Insight / stimuli / personas / selling points, delivered as PPTX, in Chinese or English

Follow a real project through the full workflow

Open any step to see the agent produce work as it talks — every step is a real project output

Survey design Click to enlarge
STEP 1 · Survey design

Describe the audience and the screening questionnaire builds itself

Describe the target audience and quotas in plain words, and the screening questionnaire's questions, coding and skip logic are generated mid-conversation, previewable and adjustable instantly.

Survey launch Click to enlarge
STEP 2 · Survey launch

One-click launch, respondents scan and answer

The survey is launched to the response platform in one click, auto-generating a response link and QR code and recruiting precisely by quota — no manual distribution needed.

Outline design Click to enlarge
STEP 3 · Outline design

State the research goal and the interview guide is ready

It breaks the research goal into an interview guide — modules, follow-ups and timing all included, ready to use for in-depth interviews or focus groups.

Interview collection Click to enlarge
STEP 4 · Interview collection

A digital human moderates interviews, collecting in real time

Launch a digital-human-moderated interview or a live session, with real-time questioning and follow-ups and synchronized voice transcription — no scheduling or supervising on your part.

Transcript collection Click to enlarge
STEP 5 · Transcript collection

Recordings and transcripts auto-collected into the knowledge base

Interview recordings and transcripts are auto-transcribed and gathered into the knowledge base, traceable and searchable sentence by sentence — from collection to analysis in one flow, no manual transcribing.

User insight Click to enlarge
STEP 6 · User insight

Insight aggregated into representative personas

Multiple interviews aggregate into representative personas and key insights, complete with core tags, scenarios and verbatim support, so you see at a glance "who they are and what they want".

Visual creative storyboard Click to enlarge
STEP 7 · Visual creative

Insight becomes "scene - pain point - idea"

Turns insight into a visual creative storyboard — scene, pain point and idea shown frame by frame with verbatim support, ready to spark discussion in co-creation sessions.

Marketing selling-points storyboard Click to enlarge
STEP 8 · Marketing selling points

Selling points and marketing-script concepts take shape

Distills USP selling points, generates marketing-script concept pages and visual storyboards, and packages personas / selling points / creative into a PPTX — ready to pitch the next day.

The above are real project outputs, anonymized · swipe or click a tab to switch, click the image to enlarge

Your qualitative research team

From collection to report, it takes on the whole team's work

Interview organization & insight reports
Per-interview summaries, project insight reports, interview-guide design
Details

Auditable coding · saturation analysis · confidence boxes · framework approval

Consumer co-creation stimuli
Turns co-creation-session ideas into visual-stimuli PPTX
Details

Visual-copy generation → smart image generation → PPTX assembly pipeline

Personas & journeys
JTBD personas, consumer journeys, and an "insight → opportunity → action" decision bridge
Details

Insight → opportunity → priority → action · deterministic scoring and ranking

Selling points & marketing concepts
Distills product selling points and marketing concepts from consumers' own words
Details

Selling-point pipeline + marketing-concept PPTX output

Concept-test decisions
Whether a concept should advance · refine · or be killed — a deterministic verdict, re-runnable on request
Details

advance / refine / kill deterministic verdict + guided re-cut

Collection loop
Screening questionnaire + guide generation + digital-human-moderated or live interviews, with transcripts auto-collected — from collection to analysis in one flow
Details

Gorilla Meet collection · transcripts auto-gathered into the source library